jun 13, 2022 • 4 min read
Digital consulting helps organizations grow in the digital age. With digital consulting, organizations transform themselves and have new capabilities.
In this digital age, organizations feel the pressure of change. It is hard to see where the next competitor comes. To be successful in this hyper-competitive environment, organizations must be awake. There is no place to defend your organization.
Digital consulting transforms your organization. This transformation makes the organization more strong, more agile, and more profitable.
This transformation has different pieces. First, the organization decides the outputs and goals. In this step, the management comes together with their teams. Using the bottom-to-up and top-to-bottom approaches, the organization finalizes the outputs and goals.
The second step is to decide the criteria for the digital consultant. The organization determines the criteria list. This step dictates the success of a successful digital transformation.
In the third step, digital consultants execute the process with the organization.
In the last step, digital consultants deliver the project to the organization. The digital consultants and the organization agree on possible future projects.
Let's dive into all these steps.
Digital consulting and transformation projects end with these 6 outcomes:
Data is a new kind of power. There are different resources to collect data. Thanks to the Internet of things, your organization has more data than ever. With data transformation and delivery your organization combines all data in 1 place.
With robotics & automation, digital consultants use the data to create meaningful outputs. In this process, digital consultants use data analytics. Also, artificial intelligence is part of the decision-making.
Using data in the decision-making process does not guarantee success. But it helps to decrease the number of mistakes.
This becomes the foundation of your organization's digital strategy.
The core technology is now part of your core strength. Technology transformation, infrastructure & cloud, cybersecurity, agile delivery, and technology sourcing are the sub-steps.
With your digital transformation process, operations start to become more efficient.
Your organization's corporate functions turn into digitized operations. Digital transformation reshapes the resource plans.
With the right application of a digital transformation project, your organization runs Lean.
The digital transformation immediately improves marketing and sales operations. Data analytics brings digital sales opportunities.
The full implementation automates pricing. Dynamic e-commerce pricing and personalization at scale are some small examples.
Your organization shares all the data across the teams. You make the decisions based on data.
Your artificial intelligence understands customers and your organization's capabilities.
These improvements help you to redesign the end-to-end customer journey. With the digital transformation, your organization has full control of the customer journey.
This power opens a new door: Experience Design. For each step of the customer journey, your organization can design different experiences.
The design experiences are one of the key outputs of digital transformation projects.
Digital transformation also transforms organizational culture. The new organizational culture shapes the organizational capabilities. With the same, most of the time fewer resources, your organization is now capable of doing more.
The full-scale transformation has another important output: enterprise-level agility. This helps organizations to launch new products & services in days; instead of months.
Your organization decided on the goals. Now it is time to choose the right digital consultant.
The finished projects and referrals give you a big clue about the digital consultants. Also, keep in mind that digital consultants are teams of experts. They include different types of developers, project managers, and industry experts.
These 4 important criteria will help you to choose the right team:
These questions separate the right digital transformation teams from the rest.
Once you have the digital consultant, you start your digital transformation project.
These 6 steps help you to execute the process:
The digital transformation projects take at least 1 year. With the implementation of the project, your organization starts to get results. You will get immediate positive outcomes in operations, sales, marketing, and finance.
Your organization and shareholders adopt your new approach to doing business. This will have 2 results:
With every new opportunity, your organization will develop. Your organization will have new needs. Your team will bring up new ideas. These changes are keys to the future implementation of your digital transformation. Changing technology and the market will show you the direction.
Your digital strategy takes advantage of changes. The future implementations are part of your digital transformation process.
The competition increases every day. The dynamics of the economy aren't the same as before. Every organization is aware of this. But few of them get into action.
Starting your digital transformation will not only boost your revenue and profit. It will also help your company to get over this economic environment.
Taking your company to the next level is not an easy task. We all know it. With the right digital transformation team, the process will be smoother. You will get the results for your company. And your company will join the winners of this data-driven tech world.
Giuseppe is a Marketing expert with 10 years of experience in international media companies and e-commerce. He is passionate about everything that concerns technology, ranging between advertising, smartphones, computers, Cryptos, and NFTs. For sure, there is more coffee than water in his veins but still thinks that calm is the virtue of the strong.